A must-have about logos. It presents an overall process on how to buid a branding. By contrast, illustrations are also supplied in a diagrammatic fashion This is followed by an alphabetical index of trademark themes from animals to word puzzles. Amazon Drive Cloud storage from Amazon.

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Want to Read saving…. For the general reader the book will usefully enhance perception and identification of the system, rules and techniques of communication through corporate identity. Table of contents History; function of trademarks; communication; taxonomy; motifs; development.

Great book highlighting some of the best logo designs in history. Excellent book, excellent quality. Evan Atherton rated it really liked it Mar 03, Customers who viewed this item also viewed.

Amazon Inspire Digital Educational Resources. But the exclelence of corporate symbols here could serve, in the wrong handsas a kind of torture device. AmazonGlobal Ship Orders Internationally.

How Many Brand Logos Can You Identify in One Glance?

An invaluable reference tool for design students and graphic designers, marks of excellence by per mollerup book is packed with nearly illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them.


Read more Read less. No trivia or quizzes yet. Slate logo Sign In Sign Up. Write a customer review. Add all exceklence to Cart Add all three to List. Amazon Drive Cloud storage from Amazon. Apriana Alifa rated it really liked it Apr 06, Goodreads helps you keep track of books you want to read. If the book was reduced in overall dimension and still had almost pages it would be far more accessible and useful.

Edcellence for ANY design professional involved in media, shape, form, design, architecture, fashion, artful communication, and the thoughtful analysis of all of those.

Any reminders of the mass-market culture that dominates the world outside are frowned upon. It all depends what you are looking for.

Marks of excellence : the history and taxonomy of trademarks / Per Mollerup – Details – Trove

Cristian rated it really liked it Jul 31, Justin Rostad rated it really liked it Apr 11, To ask other excllence questions about Marks of Excellenceplease sign up. If you are a seller for this product, would excellehce like to suggest updates through seller support? The Development and Taxonomy of Trademarks Revised and Sarah rated it liked it Aug 12, I’d like to read this book on Kindle Don’t have a Kindle? Book ratings by Goodreads.


A brief history is given of the origins of the trademark in heraldry, monograms, owner’s marks fo certificates of origin. The index is illustrated by a selection of the world’s best trademarks – the marks of excellence from which this book takes its name. Please try again later. Customers who bought this item also bought. When I went to Burning Manthe visual aspect of the marks of excellence by per mollerup that most delighted me—besides the flamethrowing robots and the marke aerialists—was the utter lack of logos.

Sep 10, Patrik Berg rated it it was amazing.